If the need for conversion only dawns on you after you have finished your site, you’re headed in
the wrong direction. This is precisely how most marketers do it. They pick a niche, create
content, drive traffic, and then when they realize they’re not making money; they focus on
conversion. At that stage, it’s too little, too late. You have to focus first on engineering
conversion into your content and traffic funnel.
Conversion Explosion Ebook
How to convert Leads into customers